Water is the critical resource for food security. Agriculture accounts for 70% of global water withdrawals globally. However, water is a finite resource that is over-allocated, in increasing demand and poorly managed. That is why the agrifood industry has to come up with new ways to do more with less. Here is where the water sector comes in. Watertech has a huge potential to reduce the sectors water use while still maintaining reliable and quality food supply (https://h2oglobalnews.com/issue-4/)

But at the same time our world faces a major challenge in terms of water scarcity. If we continue the current trajectory, demand for freshwater will exceed supply by 40% in 2030. Existing systems are inadequate to meet rising demand. Game-changing solutions are essential to achieve an environmentally sustainable and economically viable water cycle. So the stakes are high, and the consequences are clear.  Climate change causes water stress and current inefficient water use advances climate change. So to make real progress on the world’s biggest challenges and the SDG’s, business giants have to make the water transition a top priority in the coming years.

A comprehensive & collaborative Approach at F&A Next 2024

A comprehensive and collaborative approach is needed which provides startups & scaleups with the right knowledge, skills and network. But moreover the AgriFood corporates using water need support in adopting, implementing and transforming water solutions (innovative and legacy) into applications enabling a better water management, optimising water supply and demand. This all to foster climate change and supporting the path to Net Zero & Food security.