C22 Group BV
Catalyze Innovation and Sustainable ImpactWater & Agrifood
Strategy Management Innovation & Impact Investing
WHAT WE DO
C22 is a purpose-driven boutique consultancy that turns experience into action— designing strategies that bring people and markets together, foster entrepreneurship, and accelerate innovation
SERVICES
Growth Strategy & M&A
Growth strategy & M&A cycle: from identifying acquisition candidates to due diligence, negotiation and post-merger integration
Capital
Supporting companies in capital raise. C22 BV is an angel investor & LP in investment funds
ESG & Impact Strategy
ESG & Impact strategy that strikes a balance between the company’s assets and those of the environment, external stakeholders and society.
Program Management
Support exhibition and conference from speaker management to marketing and programming. From market research to validating international expansion or growing flagship events as exhibition manager
Business Development
Moderator & Speaker
An experienced moderator, discussion leader, and host. In a relaxed atmosphere Annelies is facilitating and guiding the discussion and debate around innovation, water, agrifood, diversity and more
About
From global stages to system change. After more than a decade managing leading international exhibitions and conferences in the Water and AgriFood industries at Jaarbeurs and Amsterdam RAI, Annelies built her career at the intersection of content, community, and impact. She later founded C22 to turn that experience into action—designing strategies that bring people and markets together, foster entrepreneurship, and accelerate innovation. Along the way, she held strategic roles with organizations including PureTerra Ventures, StartLife, Isle Group, and Techleap, strengthening the bridge between startups, investors, and industry.
Companies
They worked with c22
