C22 Group BV
Catalyze Innovation and Sustainable ImpactWater & Agrifood
Consultancy, Events & Impact Investing
WHAT WE DO
C22 is a purpose-driven boutique consultancy that turns experience into action— designing strategies that bring people and markets together, foster entrepreneurship, and accelerate innovation in the Water & Food sector
C22 supports in Growth Strategy, Program & Partner development and M&A.
SERVICES
Growth & Acquisition Strategy
Determining the acquisition strategy, actively searching, valuation, due diligence, conducting negotiations, coordinate transaction and integration planning
Capital
C22 is often supporting companies in raising capital or finding exit partners. Besides that C22 is an angel investor and limited partner in investment funds
ESG & Impact
ESG & Impact programs and development that strikes a balance between your company’s assets and those of the environment, external stakeholders and society.
Program Management
C22 can support your event, exhibition or conference from speaker management to marketing and programming. From market research to validating international expansion or growing flagship events as exhibition manager
Business Development
Moderator & Speaker
As a moderator, discussion leader, and host, I strive to bring out the best in my guests. In a relaxed atmosphere Annelies is experienced in facilitating and guiding the discussion and debate around innovation, water, agrifood, diversity and more
About
From global stages to system change. After more than a decade managing leading international exhibitions and conferences in the Water and AgriFood industries at Jaarbeurs and Amsterdam RAI, Annelies built her career at the intersection of content, community, and impact. She later founded C22 to turn that experience into action—designing strategies that bring people and markets together, foster entrepreneurship, and accelerate innovation in the Water & Food transition. Along the way, she held strategic roles with organizations including PureTerra Ventures, StartLife, Isle Group, and Techleap, strengthening the bridge between startups, investors, and industry.












